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‘This is killing our children’: Stockton billboard puts faces on the fentanyl crisis

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By Yosi Yahoudai
Founder and Managing Partner

‘This is killing our children’: Stockton billboard puts faces on the fentanyl crisis

The display at the corner of Pacific Avenue and Central Court shows 22 lives lost to the drug

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Updated: 5:20 PM PDT Apr 15, 2024

SHARES THE MESSAGES FROM LOVED ONES, HAS BEEN A VERY EMOTIONAL PROJECT, AS PEOPLE WERE SENDING PICTURES OF THEIR LOVED ONES, OF THEIR CHILDREN AND I WAS HAVING TO KIND OF PUT IT TOGETHER AND CREATE THIS BILLBOARD DESIGN. AND AS THE PICTURES CAME IN, IT WAS JUST IT MADE IT SO REAL. YOU KNOW, THIS IS NOT JUST A PROJECT WE’RE TALKING ABOUT VICTIMS. WE’RE TALKING ABOUT YOUNG PEOPLE. WE HAD THE 22 PEOPLE, AND I THINK IF HER PICTURE WOULD HAVE COME IN FIRST, I DON’T KNOW IF I COULD HAVE DONE IT BECAUSE, YOU KNOW, TWO, TWO YEARS OLD, YOU KNOW, I MEAN, SOME PEOPLE MIGHT LOOK UP AND GO, OH, WELL, MAYBE THEY’RE ALL JUST A BUNCH OF DRUG ADDICTS, BUT WHEN YOU SEE THAT THERE’S A TWO YEAR OLD, OBVIOUSLY SHE WASN’T DOING DRUGS. SO IT’S PROOF TO THE PUBLIC THAT THIS IS A POISON. IT’S BEEN TWO YEARS, ALMOST TWO YEARS FOR US. AND WE’RE STILL TRYING TO DIG OURSELVES OUT OF THAT EMOTIONAL RUT. AND IT’S IT’S A DAY TO DAY CHALLENGE. IT REALLY IS IT. IT DOESN’T REALLY CHANGE. NO, I’M I’M COMING DOESN’T SEEM TO YEAR AND IT FEELS LIKE YESTERDAY I KNOW EVERY DAY FEELS LIKE YESTERDAY. AND IT’S ALMOST LIKE A FORCED INTERACTION WITH YOURSELF. YEAH. AND IT’S GROUNDHOG DAY. YEAH. A HORRIBLE GROUNDHOG DAY ALL OVER AGAIN. YOU KNOW THESE THESE PEOPLE THAT ARE PUTTING IT ALL TOGETHER. THEY’RE NOT PHARMACISTS. THEY’RE NOT DOING IT, YOU KNOW, MIXING IT PERFECTLY. THEY’RE THAT’S WHY SOME COULD BE ON ONE END OF THE PILL AND NOT THE OTHER. SO IT’S RUSSIAN ROULETTE. I MEAN, YOU’RE JUST TAKING A CHANCE, MY SON. IT WAS PERCOCET TO TRY TO HELP HIS MENTAL CONDITION. IN THE MOMENT. THAT’S WHAT HE CHOSE TO DO. BUT THAT’S NOT WHAT HE DID BECAUSE HE DIDN’T KNOW HE WAS BEING POISONED. RIGHT. AND NOW THE END RESULT IS HE WAS POISONED TO DEATH AT THE END OF THE DAY, WHETHER OR NOT THE POLITICIANS ARE DOING ANYTHING AND WHETHER OR NOT LAW ENFORCEMENT IS CAPABLE OR WHETHER THEIR HANDS ARE TIED, OR WHETHER OR NOT, YOU KNOW, THE CARTELS CARE OR THE DRUG DEALERS DEAL. IT REALLY IS A COMMUNITY EFFORT. WE GOT TO COME TOGETHER AND WE’VE GOT TO RECOGNIZE THIS IS KILLING OUR CHILDREN AND OUR GENERATIONS TO COME. YES, AND WE GOT IT. WE GOT TO GET IT TOGETHER. I JUST HOPE THAT THIS CAN SAVE LIVES. THAT’S THE BOTTOM LINE. MY BILLBOARD IS AT T

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‘This is killing our children’: Stockton billboard puts faces on the fentanyl crisis

The display at the corner of Pacific Avenue and Central Court shows 22 lives lost to the drug

KCRA logo

Updated: 5:20 PM PDT Apr 15, 2024

A new billboard in Stockton is adding faces to the fentanyl crisis.The display at the corner of Pacific Avenue and Central Court shows 22 lives lost to the drug.The victims shown on the billboard range from two to 40 years old.”It has been a very emotional project,” said Jennifer Burruel, who lost her son to fentanyl. “As the pictures came in, it made it so real. This is not just a project, we’re talking about victims.””It’s proof to the public that this is a poison,” Burruel added.Bruce McLaughlin also lost his son to fentanyl. “It’s been almost two years for us. We’re still trying to dig ourselves out of that emotional rut,” McLaughlin said. “It’s Groundhog’s Day. A horrible Groundhog’s Day all over again.””It really is a community effort, we got to come together and we got to recognize this is killing our children and our generations to come,” McLaughlin said.It’s not the first billboard putting a spotlight on the deadly epidemic. A billboard was added last month along Interstate 5 in North Natomas.

A new billboard in Stockton is adding faces to the fentanyl crisis.

The display at the corner of Pacific Avenue and Central Court shows 22 lives lost to the drug.

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The victims shown on the billboard range from two to 40 years old.

“It has been a very emotional project,” said Jennifer Burruel, who lost her son to fentanyl. “As the pictures came in, it made it so real. This is not just a project, we’re talking about victims.”

“It’s proof to the public that this is a poison,” Burruel added.

Bruce McLaughlin also lost his son to fentanyl. “It’s been almost two years for us. We’re still trying to dig ourselves out of that emotional rut,” McLaughlin said. “It’s Groundhog’s Day. A horrible Groundhog’s Day all over again.”

“It really is a community effort, we got to come together and we got to recognize this is killing our children and our generations to come,” McLaughlin said.

It’s not the first billboard putting a spotlight on the deadly epidemic. A billboard was added last month along Interstate 5 in North Natomas.

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About the Author
Yosi Yahoudai is a founder and the managing partner of J&Y. His practice is comprised primarily of cases involving automobile and motorcycle accidents, but he also represents people in premises liability lawsuits, including suits alleging dangerous conditions of public property, third-party criminal conduct, and intentional torts. He also has expertise in cases involving product defects, dog bites, elder abuse, and sexual assault. He earned his Bachelor of Arts from the University of California and is admitted to practice in all California State Courts, and the United States District Court for the Southern District of California. If you have any questions about this article, you can contact Yosi by clicking here.

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