Founder and Managing Partner
Ritz Crackers wants consumers to live life more “Buttery-er,” a homage to its new Buttery-er Flavored Crackers. In honor of the upcoming release, the company is giving customers a chance to win a 24-karat solid gold bar molded in the shape of a stick of butter.
Ritz teamed up with jewelry designer Greg Yüna to create the solid gold bar worth about $100,000.
The company’s new butter-flavored cracker captures “the buttery flavor that fans know and love, elevating the flaky and irresistible crackers with an extra boost of decadence in every bite.” The limited-time release will be available for a suggested retail price of $4.29 at retailers nationwide beginning on April 29.
“With the new limited-edition Buttery-er Crackers, we’re taking it to the next level for our buttery-flavor loving fans by offering one lucky winner the ultimate prize of a 24-karat gold bar in the shape of a traditional stick of butter, all in homage to the extra buttery flavor they know and love,” Mayte Killeen, senior brand manager at Ritz, said in a news release.
To enter the contest, consumers will have to post a video on TikTok using the Live Buttery-er TikTok effect from May 1 to 20. The video should include hashtags #livebutteryer and #RITZcontest in the caption to qualify for the contest.
For those who don’t want to post a social media video, Ritz is also offering a mail-in alternative to entering the contest.
More information about the contest can be found here.
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