Founder and Managing Partner
While no one may be able to outdo the hut, Pizza Hut is trying to outdo burger establishments nationwide.
The pizza chain is now offering a limited-edition Cheeseburger Melt made with all the components of a bacon cheeseburger. Beef, applewood-smoked bacon, onions, mozzarella, and cheddar are all sandwiched between two parmesan-crusted thin pizza crusts.
The dish is also served with “the world’s best burger dipping sauce” on the side, according to the pizza chain.
“As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us,” Lindsay Morgan, chief marketing officer at Pizza Hut, said in a statement. “We thought we’d kick off our burger journey with something bold. That’s why we’re making waves in burger chain drive-thrus, serving up our delicious new Cheeseburger Melt for all you burger lovers out there.”
To celebrate the new menu item, Pizza Hut is deploying delivery drivers to make appearances at fast-food burger chain drive-thrus. The delivery vehicles are equipped with QR codes that, when scanned, will send curious customers to a website where they can redeem a coupon for a free Cheeseburger Melt and Pepsi.
The offer is only available for consumers in Chicago and Miami, cities that serve as the headquarters for McDonald’s and Burger King, respectively.
The Cheeseburger Melt is part of the new My Hut Box offer, which starts at $6.99 at participating restaurants.