San Jose hopes community block party can help downtown businesses

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By Yosi Yahoudai
Founder and Managing Partner

A community in San Jose is hoping a block party will help revitalize downtown businesses.

In the area known as Fountain Alley, connecting First and Second Streets, they hosted Thursday the first in a series of block parties being thrown by the city.

San Jose’s summer block party series sets up live music, lots of food and drinks and tours of new local businesses in different districts of the city.

Thursday’s party is designed to bring much needed foot traffic into the downtown historic district.

One new business, the Rec Room, combines a café during the day and a dance club at night and operators embrace the block party strategy.

“I think it’s awesome. I mean, personally, I think there needs to be more things like this in San Jose,” said Brandon Salmon, owner of Rec Room. “Especially after COVID, a lot of the mom and pop shops kind of being either closed or shut down.”

The block party not only aims to bring more visitors, but also more businesses, including temporary popup stores.

“We’re bringing in a total of 11 businesses, retail businesses to our downtown into two different clusters that will also bring more vibrancy to downtown,” said Alex Stettinski with San Jose Downtown Association.

The association points out a recent study shows San Jose’s downtown activity has gone up about 20%, while San Francisco’s has dropped considerably.

People NBC Bay Area talked to and who live in downtown San Jose said they hope the block party keeps that trend going.

“It would give us a chance to get out and do more things, out and about on the streets around here because it’s a beautiful area and downtown is one of the most beautiful downtowns I think I’ve ever lived in. So, I would love to see that it would flourish and more people would come,” said Downtown San Jose resident Faustina Minquela.

As many people here told NBC Bay Area that a downtown is the heart of a city and it will be a good sign if people come back again when there isn’t a block party.

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About the Author
Yosi Yahoudai is a founder and the managing partner of J&Y. His practice is comprised primarily of cases involving automobile and motorcycle accidents, but he also represents people in premises liability lawsuits, including suits alleging dangerous conditions of public property, third-party criminal conduct, and intentional torts. He also has expertise in cases involving product defects, dog bites, elder abuse, and sexual assault. He earned his Bachelor of Arts from the University of California and is admitted to practice in all California State Courts, and the United States District Court for the Southern District of California. If you have any questions about this article, you can contact Yosi by clicking here.